Monday, June 30, 2014

Physicians Formula: BB Powder & 2-in-1 Lash Booster & Eye Serum


Physicians Formula, having recently launched in Ireland, were looking for testers a few weeks ago for their 2-in-1 Lash Booster & Eye Serum. I was lucky enough to get my name in and received the product in the post.


Unfortunately, there were no instructions provided with the product so I just assumed it was to be used as a normal eyeliner and that it would boost the appearance of lashes. Wrong!! While researching this post, I've realised that it's actually something to be used over a period of time in order to boost both appearance AND lash growth. I really do think the product name could have reflected that better - as a result, I probably haven't tested this properly at all. Even on the PF website it says:

  • High-tech formula enhances the appearance of lashes while providing the instant definition of a liquid eyeliner, in one easy step!
  • Lash Boosting complex targets the base of lashes where it is most effective.
  • Innovative and easy to use eyelining tool delivers effortless definition.
  • High-tech Japanese formula is long-wearing, water-resistant and smudge-resistant.

Anyway - I've a couple of pictures for you and a bit about their BB Powder, so I'll carry on.

I was sent the shade Deep Brown, but it also comes in Clear, Black and Ultra Black. I don't have a price, but like everything else in the range, it falls somewhere between the €10-€19.90 mark. The Japanese influence is evident in the super-fine tip, which is easy to use and leaves a lovely clean line.

Here's a nakey eye:

My eyes are quite hooded, so anything that helps boost them is something I definitely want to be in on. I tried a few times to get a clean line myself (awful at eyeliner) - here are a few pictures.

In the next two photos, the eye booster is on the right (my left eye), none on the left.

I found it very, very subtle. I tried a thicker line and mascara:

And I roped a friend (thanks Karie!) into doing it again for me on both eyes because I was sure I was applying it wrong:

It's incredibly subtle. Look, there is a tiny difference between the two eyes - but not enough to make me want to run out and purchase this myself. I can't comment on the growth power of the serum as I didn't even know that was what it did - it doesn't state on the website or the product that it's a continued use product, so the majority of people would just assume it's an eyeliner. The US packaging DOES have that info, and the product seems to have great reviews. As a liner, maybe the black shades would be more pronounced, but the fact that there's a clear shade available points towards the main selling point of this - to boost lash growth. I'm going to use it for a few weeks and I'll post about it again - because I feel like I didn't really give it a fair chance. On a more positive note, it's suitable for sensitive eyes, contact lens wearers, and is Hypoallergenic, Fragrance-Free, and Paraben Free. Which is always a good thing.

On to the BB Powder:

I bought this on a few months ago, before the brand came to Ireland. I wanted to make sure it would be available here before I featured it, and it is - it costs €17.90.
So what is it? It claims to have 10+ Beauty Benefits - including Smoothing, Perfecting, Protecting, Oil-Control, Pore Minimising, Airbrushing, Line-Softening, Concealing, Setting, and Long-Wearing. Quite the claims, eh? I can't vouch for the pore thing (life's too short to worry about pore minimizing) or lines, but it is pretty good at setting, it's long-wearing, and it does definitely conceal. It also has a SPF of 30, which covers the Protecting element.

Being the packaging fiend that I am, anything new or unusual impresses me, so the thick white case with holographic logo really appeals to my magpie side. It's cute.

The powder flips up to reveal a mirror and little brush.

I dumped the brush, preferring to apply it with an E.L.F Studio Powder Brush. I like to use the powder over BB Cream or CC Cream for a light, non-cakey look - seen here. (Pic is a few months old). Don't be heavy-handed with it - it needs a light sweep, which is why I dislike the small brush. I have dry skin, and it didn't feel heavy or tightening at all like some powders.

Is there anything else from Physician's Formula that you think deserves a mention? I want to try some mascara, blusher, and foundation next so I'll be picking those up at some stage. Any recommendations?

I don't have a full list of stockists yet, but will update when I do - it's on the way!

If you're ordering from iherb, use the code TMC827 to get a discount off your first order. This is my loyalty discount code, you'll get one of your own to pass on when you order.


  1. ..I don't care much (at all) for makeup, but ooooh I love your hair on that pic! :)

  2. You look stunning in that last pic! I love the sparkly eye-shadow in the top pics.

  3. I actually have that eyeliner in the same colour, an American friend sent it to me! You look lovely in the last pic! That colour looks great on you

  4. I must try that powder I love that it has an Spf30 I have that eyeliner as well but I haven't tried it yet!

  5. Love how close to the line you got with it!!

  6. You look phenomenal in the last picture, that I completely forgotten about the review so had to re-read it lol I'm dying to get my hands on some of their products, so here's hoping it comes to Wexford! xx

  7. You look amazing on that picture. I love your makeup too. I think I'll try this out.

  8. You look gorgeous, lady. I'm not gone on the prices of PF. Really, the products look lovely but they're a bit too spendy here!

    I can't recommend the blushers because I've not tried 'em, but Sue (the Cherry one) loves 'em.


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