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The internet was ablaze a few weeks ago with the announcement that L'Oréal would be launching a limited edition line to coincide with the launch of Beauty and the Beast in March. Featuring 7 lipsticks and 7 nail polishes, the collection was made even more desirable by the fact that it would only be available to purchase in Italy.
Never one to let geography get in the way of a gimmick, I went to amazon.it and ordered two of the lipsticks. They cost me approx. €17 each delivered - they would have been less, but I bought them individually. They keep coming back in stock - so if you're really after one, keep checking the site. The nail polishes don't ship to Ireland. At the time of writing this, Belle, Spolverina and Lumiere are all in stock for €9.99 each plus postage.
Lumiere (Sepia Silk) is a medium nude that looks darker on the lips than in the bullet.
Beast (Oud Obsession) is a dark warm 90's brown that leans towards wine.
They're just standard Color Riche lipsticks with stickers on the packaging. I assumed that the bullets would be printed, but they're literally just heavy paper stickers, and they're not even on that straight. I'm also not impressed that the shade names are "Oud Obsession" and "Sepia Silk" on the bottom - surely it wouldn't have killed them to print "Beast" and "Lumiere" on this batch?
All of the colours are part of the standard Color Riche range - which, in fairness, is a decent lipstick range. The lipsticks themselves are creamy and pigmented, and last a decent amount of time. But - they're not limited edition, they're just a selection of seven already available shades with new stickers on the bullets.
Once again, I fall for a marketing gimmick hook, line, and sinker.
It is indeed, a tale as old as time.