First off, this isn't a L'Oréal bashing session. I love the brand, and have been using their haircare and makeup for nigh on fifteen years, if not more. It was because of my past experience and my trust in the brand that I felt 100% confident in picking this hair colour up when I saw it in Boots.
It cost me €15.99, which is a lot to spend on a home dye kit. This claimed to be re-usable, which I thought was good value, as sometimes I just need to do my roots and end up wasting colour. It also had some great claims about grey coverage and delivering shine, which are my main concerns.
The kit looks like this:
You get everything you need for two applications, plus a conditioner with enough for six applications. The mousse itself is contained in two cans joined together - the colour and the developer. As they're kept seperate, the colour is re-usable when you replace the nozzle with the lid again. More about that in a few minutes.
There are detailed instructions on how to use this product:
I followed these instructions to the letter - I shook the can, I kept it upright, I massaged into my hairline, I left on for the required time. I did everything I was supposed to - I've been colouring my own hair since I was 12 years old and discovered Glints, so I am familiar with the process.
I hit my first snag with the gloves - they were extremely tight. I don't have big huge hands, and the gloves were a tight squeeze. So tight that one of them split and I was left with a dirty-looking dyed finger.
The mousse was fine, it was easy to work with and it wasn't particulary offensive in the smell department. It's white, so I had no idea if the colour was correct, but as it began to develop I saw dark patches appear on my forehead so I knew it was working.
Here's my hair before, you can see the greys and how dull it is (sob) - you can also see how dark it is:
Here's what it looked like after the developing time (I left it on over 40 minutes):
It looked exactly the same wet. My greys looked more pronounced, if that was possible. I thought it might be a trick of the light and dried it - that's when I noticed the red.
Disgusted doesn't even begin to cover it, folks. To me, it seems like the developer and colour didn't mix properly, hence the bleaching effect and total lack of any dye at all on my greys. I shook that can for Ireland - I shook the damn thing like a polaroid picture. Seriously. I shook it, I kept it upright, I followed all the instructions. I'm not a novice at this, I know how to comb colour through, I know how to apply it, I did the whole massage thing. I am left with hair that is as dull as dishwater, and several different colours from gold to bronze.
Gutted. Absolutely gutted. This was an expensive product and a treat for someone like me who doesn't have time to sit in a salon and get a proper colour. I'm now letting my hair settle for a week or two before I go at it again, I'm just disgusted. I'm also very dubious as to the whole "reusable" element - the instructions on the actual can are in German. Mein Deutsch ist sketchy at best, so I have no idea where or how this is supposed to be stored. Risk of explosion and general crapness made me put it straight into the bin.
I would not recommend this - and if I had been smart enough to google beforehand, I would have read Sophistikat's almost identical experience and over 400 negative reviews on the Boots website. As I said at the start - I'm a big fan of L'Oréal (I have their new Elvive range waiting for me in a Boots order) - which is why this stung all the more. I feel like a friend just kicked me up the arse. And I was left with a black finger.
Try something from their Casting Creme Gloss range instead.