Recently, e.l.f had a 50% off sale. They do one of these every so often, and I've never been able to catch one before, so I was delighted when I saw a fellow blogger tweet about it a while back. I placed an order and I'm going to show you the bits and pieces I picked up - but why, you ask, will it be my last? Well, on March 20th, Distribeauty (the company in charge of the website) released this statement on Facebook:
They're currently in the process of selling off all remaining e.l.f stock on the site, and handing over the running of their social media accounts to the US team. What does this mean for us? Well, we're not quite sure yet. Currently, the U.S site doesn't ship internationally. Whether or not they decide to change this will be at their discretion. You can keep an eye on the UK facebook page for information over the coming weeks and months, but if you want to follow the Distribeauty crew in their new venture, you can find their new site here: Beauty Crowd.
Right! Back to the matter at hand.
I ordered ten items in the sale. Including a shipping fee of €5.44, the total should have been €57.65. Because of the sale, the total was €32.03 - meaning that little lot in the photo came in at just €26.59 less shipping. Pretty nice discount!
e.l.f Studio Single Eyeshadow - Raspberry Truffle
e.l.f Studio Long Lasting Lustrous Shadows - Gala & Festivity
The single eyeshadow is nothing special - it's a standard burgundy eyeshadow that applies well and isn't chalky. The lustrous eyeshadows were really hard to photograph - Gala is a warmer toned shade, while Festivity is cooler. Both reminded me of the Chanel Illusion d'Ombre eyeshadows texture wise, they're quite spongey and springy and have several tiny particles of shimmer. Payoff is okay, not as good as you'd get from a higher brand, but they lasted well and didn't crease.
|L-R: Rasberry Truffle, Gala, Festivity.|
e.l.f Mineral Eyeshadow Primer - Sheer
I have a couple of backups of my favourite Essence eye primer, but this is definitely a winning formula too - it's creamy, a little goes a long way, and it makes a huge difference.
The left swipe is Raspberry Truffle without primer. The right swipe is the same shade over primer - it really brought out the burgundy in the shadow and made it so much more vibrant.
e.l.f Studio Blush - Candid Coral
This blush looks lovely in the pan, unfortunately it leaned strongly towards gold when I swatched it:
Sleek Rose Gold does that too - the coral gets lost on me and I light up like a Christmas tree. It's a shame, because it's a lovely coral colour, but I'll be saving this one for the next time I use fake tan.
e.l.f Studio Mascara Primer - Transparent
I've never tried a mascara primer before (unless you count the white end of the Bourjois Coup de Theatre in the early 2000s) so I was looking forward to this. It goes on white and dries very fast. I have a swatch - I think it made an enormous difference and I'll definitely be trying this under other mascaras. In the picture below, I used one coat of Benefit's Rollerlash, with primer on the left and none on the right.
e.l.f Mineral Lipstick - Rosy Tan
I love the packaging on these lipsticks - very NARS-like. This one is a rosy brick brown shade, which I really like. The formula is really creamy, and the lipstick has great staying power.
e.l.f Studio Glossy Gloss in Muted Mauve & Ballet Slippers
e.l.f Nail Polish - Bubble Gum Pink
I have a couple of the polishes from the old range - and they're awful. Whatever they did to change the formula really worked well, because this was great - that's just one coat on the colour wheel, it's a lovely smooth polish to apply that levelled out really quickly and dried within minutes.
I'll be sad to see the UK site going - hopefully another distribution company will pick the brand up.