**Product provided for review, opinion 100% mine.**
Now, first of all, you won't be seeing any photographs of my teeth here. I absolutely hate my teeth - I didn't look after them as a child/teen, and as a result, they're nowhere near white. I also have a crown & crooked top tooth as a result of a bad bicycle fall. If I won the lotto in the morning I'd go straight to a dentist and just let them at it. They really affect my self-confidence and I'm always conscious of them whenever I'm talking to people.
Because of my tooth issues, I am fanatical about my 10 year old brushing his teeth. This seems to be growing into a daily battle - either he will just use mouthwash and pretend he's done them, or he'll literally shove a toothbrush in his mouth, swirl it around, and that's it - but since we've been using this toothpaste, he thinks it's great craic to brush his teeth and see if they turn any whiter.
Beverly Hills Formula Perfect White Black toothpaste contains activated charcoal, which gives it the spooky black colour. Activated charcoal is used here as a non-abrasive stain remover - it works to help remove stains left by tea, coffee, wine, and spicy foods. It also helps fight bacteria that can cause all kinds of problems, including bad breath.
I presumed upon hearing the word "charcoal" that this toothpaste would be gritty, and would probably have an odd taste - but it's not, and it doesn't. It tastes really fresh and minty, and is in the form of a smooth gel.
After brushing, my teeth felt really smooth and clean (like the clean you get after a visit to the hygienist when you can't stop licking your teeth) and my whole mouth felt fresh afterwards. My gums can be quite sensitive and get irritated easily by some very minty toothpastes, but they're never sore after using this.
The 10 year old said it left a really nice taste in his mouth, and asked if he could use it every day.
I've been using this twice a day for just under a month now, and I have definitely noticed an improvement in the stains on my teeth. I should also add that in the last month I've given up all tea, coffee and fizzy drinks, so that may have contributed too, but I do think the toothpaste has made a huge difference. The only other tooth whitening product I've tried was Blanx, and this is a far superior product. Cheaper, too, and Irish.
I'm not saying that I've turned into one of those people who hands out toothbrushes and apples at Halloween - but I do plan to pick up some tubes of "spooky toothpaste" for the 10 year old and for my niece that I'm going to pop into their Halloween bags along with some sweets and nuts. Perfect for little monsters!
Beverly Hills Formula Perfect White Black Toothpaste is available at selected Tesco stores, Superdrug, Cara Pharmacy, McCabes, Super Valu, McCauley's, Bradleys, Matt O'Flaherty and CH Pharmacy. The RRP for a 100ml tube is €4.99.