Physicians Formula, having recently launched in Ireland, were looking for testers a few weeks ago for their 2-in-1 Lash Booster & Eye Serum. I was lucky enough to get my name in and received the product in the post.
Unfortunately, there were no instructions provided with the product so I just assumed it was to be used as a normal eyeliner and that it would boost the appearance of lashes. Wrong!! While researching this post, I've realised that it's actually something to be used over a period of time in order to boost both appearance AND lash growth. I really do think the product name could have reflected that better - as a result, I probably haven't tested this properly at all. Even on the PF website it says:
- High-tech formula enhances the appearance of lashes while providing the instant definition of a liquid eyeliner, in one easy step!
- Lash Boosting complex targets the base of lashes where it is most effective.
- Innovative and easy to use eyelining tool delivers effortless definition.
- High-tech Japanese formula is long-wearing, water-resistant and smudge-resistant.
Anyway - I've a couple of pictures for you and a bit about their BB Powder, so I'll carry on.
I was sent the shade Deep Brown, but it also comes in Clear, Black and Ultra Black. I don't have a price, but like everything else in the range, it falls somewhere between the €10-€19.90 mark. The Japanese influence is evident in the super-fine tip, which is easy to use and leaves a lovely clean line.
Here's a nakey eye:
My eyes are quite hooded, so anything that helps boost them is something I definitely want to be in on. I tried a few times to get a clean line myself (awful at eyeliner) - here are a few pictures.
In the next two photos, the eye booster is on the right (my left eye), none on the left.
I found it very, very subtle. I tried a thicker line and mascara:
And I roped a friend (thanks Karie!) into doing it again for me on both eyes because I was sure I was applying it wrong:
It's incredibly subtle. Look, there is a tiny difference between the two eyes - but not enough to make me want to run out and purchase this myself. I can't comment on the growth power of the serum as I didn't even know that was what it did - it doesn't state on the website or the product that it's a continued use product, so the majority of people would just assume it's an eyeliner. The US packaging DOES have that info, and the product seems to have great reviews. As a liner, maybe the black shades would be more pronounced, but the fact that there's a clear shade available points towards the main selling point of this - to boost lash growth. I'm going to use it for a few weeks and I'll post about it again - because I feel like I didn't really give it a fair chance. On a more positive note, it's suitable for sensitive eyes, contact lens wearers, and is Hypoallergenic, Fragrance-Free, and Paraben Free. Which is always a good thing.
On to the BB Powder:
I bought this on iherb.com a few months ago, before the brand came to Ireland. I wanted to make sure it would be available here before I featured it, and it is - it costs €17.90.
So what is it? It claims to have 10+ Beauty Benefits - including Smoothing, Perfecting, Protecting, Oil-Control, Pore Minimising, Airbrushing, Line-Softening, Concealing, Setting, and Long-Wearing. Quite the claims, eh? I can't vouch for the pore thing (life's too short to worry about pore minimizing) or lines, but it is pretty good at setting, it's long-wearing, and it does definitely conceal. It also has a SPF of 30, which covers the Protecting element.
Being the packaging fiend that I am, anything new or unusual impresses me, so the thick white case with holographic logo really appeals to my magpie side. It's cute.
The powder flips up to reveal a mirror and little brush.
I dumped the brush, preferring to apply it with an E.L.F Studio Powder Brush. I like to use the powder over BB Cream or CC Cream for a light, non-cakey look - seen here. (Pic is a few months old). Don't be heavy-handed with it - it needs a light sweep, which is why I dislike the small brush. I have dry skin, and it didn't feel heavy or tightening at all like some powders.
Is there anything else from Physician's Formula that you think deserves a mention? I want to try some mascara, blusher, and foundation next so I'll be picking those up at some stage. Any recommendations?
I don't have a full list of stockists yet, but will update when I do - it's on the way!
If you're ordering from iherb, use the code TMC827 to get a discount off your first order. This is my loyalty discount code, you'll get one of your own to pass on when you order.