Thursday, March 27, 2014

Throwback Thursday: Clarks Magic Steps

Hi!

As with last week, I want to try and keep Throwback Thursday posts up, and have a little nostalgia session every week. It's good for the soul, and it's great for a blast of the warm & fuzzies. Either that or it'll leave you in a heap on the kitchen floor rocking back and forth humming "I'm so old, I'm so old, I'm so old", but we'll hope for the former.

This week - something I'll bet lots of you wanted. Something I ached for, but never got. Something I was sure would turn me into a Princess and lead me on great adventures. Something I may have been so jealous of that I once tried to prise my friend's ones open. Maybe.




The ad is SO eighties, isn't it? It's like a cross between Labyrinth, Return to Oz, and Sex and the City.  I adored the idea of Clarks Magic Steps shoes and begged for them, but was instead given the usual pair of Dubarrys because they were sensible and would last until the next school year. But who wants sensible? I wanted shoes with magical things in the soles!! Shoes that came with KEYS!!


In all actuality I've no idea what was even on the bottom of the shoes - some kind of scene? I know that I went to my friend's house and she had some under her bed - while she was looking for a tape for her Mother Goose light (remember them?!) I was looking for something to try and prise the bottom of her precious black patent shoes open. As you do.

I was a marketer's dream even at the age of 8.



7 comments:

  1. Best marketing campaign ever!! I still want a pair!

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    1. So do I! Even though there are a few on eBay and they look so crap now!

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  2. I had a few pairs due to serious determination and generous grandparents! However with wear the bottoms got all scuzzy and you couldn't see the picture :( I was talking to my daughter about these the other day actually and I can't wait to show her this vid! Great post x

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    1. I'm so jealous!! I think it's just one of those things everyone wanted, much like when a new palette or bag comes out now - instant want! It's all Clarks' fault :D x

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  3. I managed to nag my mother enough that I got a pair! If I remember correctly the key turned through a hole inside the shoe and revealed a little gem like a diamond. Even though rubbing from the keyhole against my heel gave me awful blisters, I wore them till they were battered and leaking.

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    1. The envy!!! I do NOT have blister envy. Isn't it amazing what good marketing does? I think I'm definitely still a victim of it!

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Talk at me!